INTENSIFIED MISSION INDRADHANUSH 3.0

Support by Ministry

S.No Ministry/ Department Areas of Support
1. Ministry of Information & Broadcasting
  • Involvement of M o I&B in the development of communication strategies
  • Support in wide dissemination of IEC material pertaining to immunization
  • Coordination with Indian Broadcasting Federation, Private Radio channels and explore areas of support including CSR for private FM channels
2. Ministry of Panchayati Raj
  • Nomination of Panchayat secretary as nodal for community mobilization and engagement with Self Help Groups for IMI 2.0.
  • Support community meetings for awareness on importance of immunization with complete involvement of the Panchayats and Self Help Groups.
  • Proactive involvement of Gram sabhas for IEC activities and social mobilization of the community for availing vaccination services.
  • Co-ordination with and supporting health department in mobilization of beneficiaries and influencing the resistant families.
  • Review of RI activities in the area during meetings of Gram Sabha & Zila Parishads
3. Ministry of Women & Child Development
  • Sharing of data on beneficiaries with ANM/ASHA
  • AWW to support conducting head count surveys and assist in micro-plan development
  • Extra support needed from AWW in urban or other areas with no ASHAs
  • Mobilizing the pregnant women and children for vaccination
  • Monitoring of AWWs by CDPOs and DPOs.
4. Ministry of Housing & Urban Affairs
  • Complete support of urban local bodies to support immunization.
  • Oversight and review by Municipal Commissioners of the Intensified Mission Indradhanush in their respective areas.
  • Specific directions to big municipal corporations for involvement in the campaign.
  • Identification of nodal persons from urban local bodies for convergence with health department for immunization.
  • Involvement of Self Help Groups and local CSOs in the urban areas
  • Active involvement of Self Help Groups under National Urban Livelihood Mission to increase awareness on importance of immunization in urban areas.

Page last updated on December 20, 2020.

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